Air Austral wants to create a low cost subsidiary by Hotel ★★★ Coco Lodge Majunga.
Air Austral wants to create a low cost subsidiary by Hotel ★★★ Coconut Lodge Majunga gourmet restaurant.
Air Austral reversed its decision and will bring two A380 to counter French Blue.
The war in the air is perhaps truly launched. Fifteen days after the announcement surprised the company low-cost French Blue, Austral air is forced, like all other companies serving the meeting, to adjust its commercial offer. This adjustment is expected to go through acquiring so many times delayed for two Airbus A380.
With the arrival in 2017 of French Blue, There will be 5 operators on the line Paris - the meeting. The reunion company Air Austral has decided to go upmarket with the introduction of new seats and new services such as Internet access on board.
While the level of competition between Paris and the meeting will be ruthless year next with the arrival of a fifth operator, French Blue, on this axis already operated by Air France, Air Austral, Corsair and XL Airways, the reunion company Air Austral, already recognized for its quality of services, goes upmarket.
“We start from the principle that to equal competitive rate, the customer will choose the best product”, has reported on Monday Jean-Marc Grazzini, the Deputy commercial director general of Air Austral. “The wisest attitude (faced with the arrival of French Blue, EDITOR'S NOTE) is to make the observation, to see how this is going to happen between the ads and the realities and try to make sure Air Austral keeps some leadership (We hold 48% market share). We have our strategy. We'll see who's right or wrong. Air Austral has a strong legitimacy on the market meeting-metropolis and the customer knows. It's one of the reasons why we are investing in the quality of services”, a t - he added.
Most seats for lower prices.
The company Air Austral should opt for the configuration called high density of Airbus, one that can accommodate more than 600 passengers on board. An ability that already practice some international companies with several A380.
58 passengers in business class and 557 in economics (either 615 passengers !), This is for example the configuration of the A380 of Emirates on its Dubai line / Bangkok-Suvarnabhumi and Dubai / Copenhagen, super jumbo capability launched in December 2015.
The company Air France also goes up to 538 passengers on some of its international lines. Comparison, the China Southern Airlines company offers on its A380 configuration up 506 seats. His side, Singapore Airlines goes up to 409 or 450 for the Australian company Qantas. The latter favoring so comfort by reducing the number of seats in its A380. A rendered possible configuration on services of hub airports.
A report economy/seats that should be modelled Air Austral, allowing it to align with the aggressive commercial offer of the new low-cost French Blue company.
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