Madagascar can build on a great cultural tourism

After the first EdArgentin organized two years ago, the second international Congress on world civilizations and historical routes (15-16 November 2018) concluded in Sofia (Bulgaria). In the context of the European year of cultural heritage and of the EU-China Tourism year, the meeting studied how tourism along historic routes can contribute to the preservation and promotion of tangible and intangible cultural heritage.

The Congress, organized by the World Tourism Organization (UNWTO) and by the Bulgarian Ministry of tourism, has explored the role of national and regional public bodies to expand the historical routes, especially transfrontier. It brought together Ministers from four continents and experts from the public and private sectors representing as emblematic as the road cultural tourism routes 66, the paths of Santiago de Compostela, the Route of the Phoenicians and the Silk Road.

"Historical routes can contribute a great deal to know.", in their Singularity, history, the culture and the natural beauties of the territories they pass through. They can be a good way to promote and increase the tourism competitiveness of many destinations,"said the Deputy Secretary-General of UNWTO, Jaime Cabal, by opening the meeting.

For the case of Madagascar, the strength of the link between culture and tourism can be explained in the Act of hobby that combines both discovery and adventure.

Madagascar peut miser sur un formidable tourisme culturel
Madagascar can leverage a great tourism cultural by Hotel * Restaurant gourmet coconut Lodge Majunga.

Both reveal a sense of sharing out of his place of residence and driven by different motivations (Beach, Discovery, campaign, Sun, business, pilgrimage, show, …).
"Discovery and adventure materialize in a choice of destination and forms of travel and stay., referring both to the order of the identity settings, imagination and representation. ", designs Miandriarijaona Razafimahefa, Executive Director of the regional Office of tourism of Antananarivo (Ortana).
Nevertheless, estimate the cultural tourism as a specific category of link between culture and tourism, It is consider that it refers to a conscious decision to grow tourism through.
"Culture is one of the integral parts in the promotion of tourism.. It is a means by which a traveler will seek to broaden his intellectual horizons., He says.
The notion of cultural tourism needs to be more clearly defined : are there specific markets, in terms of specifics, on the one hand, the industry offers, and on the other hand, practices of tourists ?
"Even though we are far from the account, by referring to other countries to talk about patterns that can encourage tourists home, I think that Madagascar has a considerable cultural wealth. But if we compare cultural tourism to ecotourism, the first cited deserves to be popularized. It is enough simply to publicize and promote this wealth so that every citizen will recognize this value. ", continues the leader within the Ortana.

Monuments and crafts

Malagasy crafts, traditional musical instruments often collected by the Globetrotters, music festivals where took place of cultural encounters… : forms of cultural tourism can be varied. The discovery of a new country and a new culture, the visit of the heritage or a trip motivated by a cultural event are all incentives.
Concerned operators rely on them on specialized speakers that come with travel. The circuits are often relatively small to ensure a peaceful and profitable websites visit. Generally, the intervention of a speaker does not diminish the role of the local guide.
"Cultural tourism has a very broad meaning.. If cultural tourists are travelers whose cultural motive is at the center of the trip, can also be considered tourists cultural those who want to relax and that, in 80% cases, visit at least a monument or attend a cultural event on their vacation spot", argues Miandriarijaona Razafimahefa.
Culture and tourism complement each other in order to allow the traveler to deepen the knowledge of a civilization, history and news of the country visited. Cultural cruises are often theme cruises.

A tool for preserving the heritage

No need for evidence to support the assertion that tourism can be the best friend as well as the worst enemy of development.
Given the economic weight of the tourism industry, currently regarded as the largest in the world in front of the motor and chemical industries, great attention should be given to this phenomenon to the multiple dimensions and global consequences.
The impact of tourism is such that innovative strategies are an absolute necessity to put real international policy milestones, regional and local.
UNESCO intends to accompany its 191 Member States in the formulation of their policies, by rethinking the relationship between tourism and cultural diversity, between tourism and intercultural dialogue, between tourism and development. This is how she thinks contribute to the fight against poverty, to the defence of the environment and mutual appreciation of cultures.


Tourism has become one of the most important activities, and ecotourism and cultural tourism are part of the sectors experiencing the most growth internationally.
With millions of visitors on the 851 the world heritage sites, Tourism has become one of the most important functions of the world heritage sites and its management a crucial issue for preservation.
A major problem is often with the lack of qualified personnel as well as the lack of experience of local populations, as for politicians, to make tourism a tool of preservation of biodiversity and cultural diversity.

By Hotel * Restaurant gourmand coconut Lodge Majunga.

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