Launch of the 9th edition of THE ITM

Launch of the 9th edition of THE ITM – International Tourism fair Madagascar 2020

ITM- International Tourism Show 2020

Renewed pride in the MTTM (Ministry of Transport, tourism and meteorology) and l’ONTM (National Office of tourism of Madagascar). They are organising the launch of the 9th edition of the ITM show. Especially in this year 2020 celebrating the 60th anniversary of Madagascar's Independence.

Event that has become a must in Madagascar and the Indian Ocean. The International Tourism Fair Madagascar will make its return from the 18 to the 21 next June at the Ivato International Conference Centre – Antananarivo. Le tourisme malagasy est plus que jamais en plein essor. Et cette 9th édition promet d’être riche en surprises.

Pendant quatre jours, l’événement sera ainsi une véritable vitrine du patrimoine touristique national. Un volet sur le tourisme culturel lié à l’histoire de l’indépendance est en gestation.

Ideal meeting place and time

Pour les professionnels, ce sera le lieu idéal pour rencontrer le grand public. They will be able to exchange and establish partnerships with tourist and economic operators in Madagascar, Vanilla Islands and other foreign professionals. Ces derniers émanent des principaux pays émetteurs. Répartis sur un site de 30.000m² incluant 8 espaces (village Madagascar, espace des professionnels, village Tourisme & connexe, espace pays invité d’honneur, espace conférences B2B, allée du tourisme pour tous, village restauration et allée des artisans et des artistes), ce sont plus de 300 exhibitors gathered and as many tourist offers, cultural and gastronomic which will be exhibited during the ITM 2020.

B2B meetings as well as high-level conferences will also be at the heart of the event. Added to this is a rich program of events dedicated to the general public.. These events include the big ITM Tombola with various prizes up for grabs..

In addition, holding educational tours for more than a hundred travel agencies and tour operators from the new target markets of India, East Africa and Eastern Europe, will be one of the great novelties of this edition 2020. These professionals will discover the country's tourism potential before meeting national operators at the show., during B2B meetings.

The big Challenge

For this year, the challenge will be to achieve growth of 20% in terms of visitors. This with the help of all stakeholders in the tourism sector. Also, the objective is to bring together in the same place, more national and international professionals, to continue to promote the Madagascar destination internationally.

Balance sheet

En 2019, the ITM achieved its objective of welcoming 15.000 visitors against 12.600 en 2018. Among the 300 exhibitors present, 50% were the faithful participants in all editions.

During the launch conference of the next ITM, the Ministry of Transport, du Tourisme et de la Météorologie a souligné que ses efforts n’ont pas été vains. Les opérateurs touristiques en province qui voulaient organiser des événements ont tous obtenu le soutien du MTTM. Un budget a été accordé à l’ONTM afin de promouvoir le pays à l’international.

« La Staysure tour, un championnat international de golf s’est vu déroulé sa finale dans la Grande-île. Cette première a permis à notre pays de devenir une destination ‘’golfique’’ de choix. D’autres organisateurs internationaux de tournois de golf sont actuellement en quête d’informations pour implanter leurs compétitions dans le pays. » proudly declares Joël Randriamandranto, Minister of Transport, tourism and meteorology.

Thanks to the exponential growth in the number of participants and visitors to the ITMs organized in Madagascar, this successful exhibition will display MTTM’s promotion strategies internationally. And the ministry and the partners of the show are already in full swing for the preparations.

L’Hôtel★★★ Restaurant gourmand Coco Lodge Majunga will be among the participants, like always.

Coco Lodge Majunga, it's a Hotel★★★, a gourmet Restaurant, one Four-wheel-drive renter with guide driver and Event organizer (conferences, seminars, workshops, lunches/dinners with themes, wedding, anniversary, boy-girl stag, …).

For your holidays or business trips, the whole team of the Hotel ★★★ Coco Lodge is delighted to meet your expectations and satisfy your needs. Our goal is to offer you an unforgettable stay in the city of Majunga. Coco Lodge TO organises tours of Majunga and its surroundings and many more. Discover the Anjohibe Caves, Ankarafantsika National Park, Sacred Lake, Cirque Rouge and the beaches. Not to mention the Antrema reserve, the lighthouse of Katsepy, Papamena, The Poseidon, Mahavavy Kinkony Complex, Namoroka tsingys, ….

By #CocoLodgeMajunga