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Madagascar has been chosen by the travel companies.

Promotion of tourism : More than 50 bosses of French travel agencies in Madagascar

Madagascar has been chosen by the travel companies (ex : SNAV) Rhône - Alps - Central East to conduct an annual convention. Thus, more than 50 travel agency bosses are visiting Madagascar from 22 to the 29 January 2017. They are participating in this two-day convention at the Carlton Hotel. The theme is "To Grow, we have to change". « These bosses of French travel agencies will at the same time exchange while sharing their experiences with Malagasy tourism groups like the Association of Travel Agencies of Madagascar (Aavm) and Go To Madagascar as well as the Regional Tourism Offices of Analamanga and Toamasina », explained Gisela Rambelomanana, AAVM Vice-President at a press conference yesterday.

Political. « And he's our honorary president, Patrick Ramonjavelo, who lobbied The Travel Companies to be able to carry out this project. These French operators will also have the opportunity to discover the Big Island via organised tours in Andasibe, Toamasina and Foulpointe. The fallout for Madagascar will be felt in one to two years », she continued. His side, the president of Travel Companies, in this case Jean Pierre MAS, raised that he is very optimistic about the development of tourism in Madagascar. « It's easier for French customers to develop. In fact, Madagascar's destination is even less known by French tourists. It must become a flagship destination. For this purpose, it requires determined political will, assertive and real », He said.

Sustainable tourism. He cited four major points. The first point is security to avoid being wiped off the tourist map of The French like Tunisia and Turkey, who are nevertheless flagship destinations. The 2th point is aimed at training professionals and the population at reception because tourists should not be harassed, among others. The 3th point is the facilitation of transport to access the destination. And the 4th point concerns improving tourism infrastructure that meets tourists' expectations. It should be noted that sustainable tourism will also be discussed in the context of this annual convention. World Sustainable Tourism Day was celebrated on 18 January 2017 Madrid and the official opening was held yesterday in France. On the other hand, Madagascar's National Tourism Office will offer a dinner to members of Travel Companies tonight. It will be under the theme "Madagascar Treasure Island". Indeed, France being its main market and one of the countries identified for the deployment of its new marketing strategy.

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