Zéna Airlines : will the project materialize ?

The founders of the Zéna airline project received the press on 17 last June on the occasion of the presentation of the Airbus Consulting study on current air service. Zéna Airlines : will the project materialize ?

A positive outlook, according to which the Mahorais territory would have everything to gain from the establishment of a new entirely local company, both in terms of improving service and economic development.

Airbus consulting : “the territory would benefit from a new local line”

Contacted by the founders of Zéna, the consultants ofAirbus Consulting were yesterday by videoconference from Toulouse to deliver the results of their recent study on air service to the Mahorais sky, complementing that made last November by the Departmental Council. The shortcomings in terms of local service were then greatly detailed.

First, the number of trips per inhabitants according to GDP. is much lower than it should be, compared to other territories, particularly in the Antilles where it is twice as high.

A reality which can be explained by poor service according to consultants. And other data points in this direction. On the 200 000 thousand travelers per year, 44 thousand will take connecting flights (either 22%). An indicator of the poor quality of a service, given the absence of direct flights. And since most trips are to the mainland, this means according to Airbus Consulting that the service is not satisfactory.

Comparison

The study will thus compare Mayotte to other DROMs in terms of air offer to a comparable destination., on the question of the number of seats. And no surprise, Mayotte is at the bottom of the table, with a very limited supply of seats. The number of seats is certainly improving, but it lacks stability.

How to motivate investors in the face of so little stability ?

An absence of competition which, as everyone knows, increases the price per kilometer exponentially. On the average market price curve in the area, Mayotte is located 40 points above what it should be.

A slowed down service therefore, including bad flight deals as well as very high prices. This leads the consulting company to the conclusion that a new local company is a real opportunity for the region..

Essential cooperation

The consultants will explain that cooperation between the tourism sector and the air sector is essential., synergy is necessary. In the same way, the question of freight cannot be kept aside, faced with strong demands and a real need for the economic development of the territory.

En 2019 on average, this one would turn out 2,6 times lower in Mayotte compared to the general curve. And this is because of limited import capacity on aircraft carrying passengers. And the fact that part of the freight coming from and going to Mayotte is transhipped in Reunion.

An important parameter to take into account for the development of a new company. Especially at a time when they are looking to diversify their income as much as possible.

Reasonable prices

Overall positive impacts on the territory, in terms of ticket price but also in economic terms, between increased transitory flows and job creation. An overall assessment which implies that a local company would find its place locally, and which seems to match the violins of the Zéna project. Recalling the economic context and the real need of the Mahorais for a local company, the initiators of Zéna will explain their calendar in detail, and their growth plans over the coming years.

Meet the need. This seems to be the leitmotif of the company, in particular by opening a line to Marseille but also to Pierrefonds, so as not to forget the Mahorais of Reunion. A seat capacity aspiring to be doubled, “reasonable prices”, une augmentation des capacités en fret promettant un développement massif de l’économie mahoraise, notamment au regard de la grande distribution. In brief, la litanie habituelle pour un projet qui sur le papier semble alléchant. Le tout accompagné d’une stratégie régionale globale misant sur une ouverture vers Madagascar dans la deuxième année, et d’autres destinations à venir.

Appareils

So far, le choix de l’appareil est en train d’être opéré. Il s’agira soit de gros porteurs, soit d’appareils plus modestes. C’est toute une stratégie commerciale qui se dégagera du choix de l’appareil. And finally, Zéna entend mettre l’accent sur la dimension environnementale de la compagnie, adoptant notamment la norme Iso 4000.

If the future company is currently at the project certification stage, you will have to wait until the first trimester 2022 for, if everything goes well, witness the first flight of the first company 100 % mahorese. This leaves you wondering…

Mathieu Janvier – France Mayotte Morning

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