Tourism : Launch of a new label for #MyMadagascar #MahajangaMaVille hotels
Tourism : Launch of a new label for hotels
Les clients des hôtels labellisés « First Assistance Hôtel » peuvent bénéficier d’une assistance médicale pendant leur séjour dans ces établissements. This new feature aims to improve the services provided to tourists.
Tourism : Lancement d’un nouveau label pour les hôtels by Hôtel★★★ Restaurant gourmand Coco Lodge Majunga.
Une Convention pour la création du label « First Assistance Hôtel » has been signed yesterday between the Ministry of tourism, Support more Madagascar and the FHORM. (Federation of Hoteliers and Restaurateurs de Madagascar). Indeed, This is a new label that guarantees medical assistance service for tourists. Hotels who subscribe to the convention will be so labeled. This will allow all clients to benefit from emergency medical care needed, or of medical evacuation, in case of a sudden deterioration in their health. Of after the Minister of tourism Roland Ratsiraka, Security is part of the criteria for tourists, dans le choix de leurs destinations. La mise en place de ce label devrait permettre d’améliorer l’image de la destination Madagascar, de plus en plus connue à travers le monde comme étant « l’île aux trésors ».
Innovation. For its promoters, le label « First Assistance Hôtel » pourra apporter de grands changements, in terms of service in the tourism industry. Indeed, the agreement signed yesterday ensures a high level of health assistance service in Madagascar. « Les hôteliers labellisés pourront se prévaloir d’offrir à leur clientèle une prestation supplémentaire véritablement exceptionnelle en mettant à leur disposition un service d’assistance et de secours à la personne », has explained Rita Ravelojaona, President of the FHORM. It should be noted that the company Assistance Plus, who launched the label with the Department and representatives of the private sector, is the leader in Madagascar, in its field of activity and has made 2 200 interventions in 2016. Of after its CEO, Patrick Cejudo, Assistance Plus provides health-care coverage on the entire Malagasy territory as well as on all of the islands of the Indian Ocean.
Quality. Madagascar has many tourist attractions, but the accommodation and the food is still 70% the tourism product, According to the FHORM. Indeed, This federation is working for some time to improve the quality of the hotel product in Madagascar, by mobilizing its members and all the hotels to improve their infrastructure, as well as their quality of services and products. Currently the FHORM has more than three million room nights for sale, whose 85% include direct sales to tourists to Madagascar. Of after its members, regional tourism must be developed with attractive air transport offers.
