Top Resa 2016 by Hôtel★★★ Restaurant Coco Lodge Majunga.
"Madagascar.", the treasure island ". : A new brand image to launch the Top Resa 2016
IFTM Top Resa is the international exhibition of tourism industry. It brings together during 4 days (20-23 seven 2016) in Paris all the actors of tourism outgoing at the Paris Fairgrounds door of Versailles !
A new marketing strategy is being launched to promote the destination Madagascar. A new branding will be launched in Paris at the salon Top Resa 2016.
Madagascar can develop by tourism, but this view is not shared, by all the actors concerned, Despite the advances made in this framework, According to the Minister of tourism, Roland Ratsiraka. In partnership with the National Agency of tourism of Madagascar (ONTM), his Department is launching the new "Madagascar" image, Treasure Island ".. The goal is to show the world the wealth that exists in the country. "Just to know these riches can encourage tourists to come in the big island, regardless of the constraints and imperfections of the tourist services offered. Nevertheless, improvements have already been taken to correct these shortcomings. ", has the Minister, during the presentation of the new brand of Madagascar.
Positive development.
For its part, the president of the ONTM, Joël Randriamanandranto noted that Madagascar still has a deficit in image, that we must improve by a marketing strategy. "Improvements are already made.. If we refer to the fill rate of the hotels and airplanes, This season is far better than that of last year. And we already know that 2017 will be even better. ", He said. For its part, the Minister Roland Ratsiraka noted that the objective today is to restore the confidence of foreign tour operators, they send tourists to Madagascar. "The summits being held in the country this year will allow us to show our strengths and efforts we have made.", He said. Indeed, Madagascar has much more advantages than other destinations, but still victim of miscommunication so far. Now, a new campaign is launched to repair the image of the big island.
by Hôtel★★★ Restaurant gourmand Coco Lodge Majunga.
