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En 2012, There was around 255 000 tourists to Madagascar against 222 000 tourists in 2014. And last year, There is a 244 321 arrivals of non-residents at the borders. « Given these statistics, It is not yet possible to reach one million tourists in 2020. That is why, We we set a goal of doubling the number of tourists choosing the Madagascar destination in a matter of 2 to 3 years », has the Minister of tourism, Roland Ratsiraka, at the opening of the 5^e Edition of the International Tourism Fair-Madagascar (ITM) at the Carlton hotel.

Cooperation.

To do this, « the synergy of the actions of all actors is required. In addition, We will implement a plan of battle with twelve points », He continued. It is among other, the development of a national tourism strategy by all stakeholders and to sign contracts of destination with operators in the emitters such as China, in South Africa, in the Kenya and France.

« It should also establish an inter-ministerial coordination at the level of the land, transport and infrastructure, among others, While implementing good governance and fostering dialogue between the public sector and the private sector », According to always the responsible Minister. In addition, control and classification of the hotels will be strengthened, In addition to the formalization of the informal. "The Madagascar destination is also expensive.. Negotiations with airlines are well underway for a reduction in their rates. In fact, We have an image to restore., has referred the Minister Roland Ratsiraka.

Visa law.

On the other hand, He plans to enhance all areas of tourism in overriding the best from drivers, servers, guides, operators to the proponents of each destination. « And at the request of the Member countries of the Islands vanilla, the right of visa applied to cruise tourists will be removed from July. It will be written in the law of Finances Rectificative », He said. As for the capacity, the Department issued a permission to opening of 20 Hotels and 89 other institutions will be open by the end of the year.

His side, the PCA of the ONTM (National Office of tourism of Madagascar), Joël Randriamandranto raised that tour operators require to state incentives to renovate their hotel and Park, to improve the competitiveness of the Madagascar destination. « The private sector also asked the facilitation of access to credit for a guarantee fund as well as the access to energy at reasonable cost », He chained.

Universal brand.

And still speaking of the promotion of the Madagascar destination, "a five-year marketing strategy is being developed with a new rebranding of the destination, not to mention the strengthening of the visibility of the country online. However, We need the ONTM of a sustainable funding source that will be indexed by the number of tourist arrivals, because our internal budget does not exceed the 200 000 euros against millions of Euros for the other nearby islands., He spoke of.

Regarding the Islands vanilla, « it becomes a universal brand to promote our islands. In addition, a line of credit of an amount of 63 million Euros is awarded by the EU to finance projects of cooperation inter-island over a period of 2016-2020. And tourism is a framework for priority action. This funding is intended to reinforce the strategy and marketing of tourism, among others », According to the Vice-President of the Region meeting, Valérie Pécresse, at this ceremony.

by Hôtel★★★ Restaurant gourmand Coco Lodge Majunga.