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ITB Berlin 2015, record results for the German travel show

175 000 received visitors in five days !
10.096 participants coming from 186 countries presenting "a together representative of world tourism and growing market niche" exhibited during the show.
Tour operators, booking sites, destinations, Airlines, as many international actors of tourism were hotels....

Stimulated by the reduction in the price of energy, the low level of interest rates, low inflation and a positive economic outlook for the euro area and the North American, the branch begins the new tourism year with high expectations.
It is in Germany that consumers feel a strong urge to travel.

With a promising economic outlook for the coming months, the global tourism industry is in the best shape at the beginning of the tourist season 2015, remember a press release from the organizers.

This, Despite persistent international crises and geopolitical risks.

Positive pay agreements, the stable development of the labour market and lower the costs of life awaken the desires of purchases of the Germans and make so that they are more willing than in previous years to spend their money for a trip.

It is especially the luxury travel sector who benefits.

ITB Berlin, which lasted five days and closed its doors Sunday, has met 10 096 exhibitors coming from 186 country - more than two-thirds of them coming from foreign countries - are presented of the 4 to the 8 March 2015 in 26 halls that have displayed “full”.

115 000 professional visitors (2014 : 114 000) had come to Berlin.

The rate of professional visitors from foreign countries has increased to 43 percent (2014 : 40 percent). Due to the strong commercial activity, they stayed longer than the year last at ITB Berlin.

The duration of their stay is now 2,4 days (2014 : 2,1 days). According to estimates of the mass Berlin company, the volume of contracts signed during the largest show of the global tourism sector went from 6,5 billion euros recorded the previous year 6,7 billion EUR.

Trends noticed during ITB Berlin 2015 :
the booking of travel via mobile terminals is one of the mega-trends and becoming common.

As for Madagascar, the delegation was composed of tour operators Discover Madagascar, Aloe Travel Tours, Island Continent Tours, Authentic Madagascar Tours, Agency Regional Tourism of Toliara (HANDED), the Air Madagascar airline and of course the National Office of tourism of Madagascar (ONTM).

A real opportunity for exhibitors who have also benefited from direct sales to the general public at the weekend.

The big island was present at the show at booth 103, Hall 20 at the Berlin exhibition.
The ONTM was represented by Ms. Maryse Aliderson, Assistant market Northern Europe.

Travelers still rely on travel agencies
Europe : the Germany and Great Britain are the two main markets issuers
ITB Berlin : UNWTO will address the issue of the cybertourist
Travel sites are becoming more and more attractive, more fast and more comfortable thanks to better software.

Digital trends are not saving hotels : the keys to the rooms are more and more often replaced by functions on smartphones.

The development of tourist applications advance even faster and more dynamically thanks to the latest generation smartphones.

Many experts have discussed new developments in digital marketing, in the social media and Mobile Travel Services of the eTravel World.

The increase of 40 percent of the number of visitors to conferences and discussions during the internship eTravel and in the eTravel Lab shows the great importance of these themes for the tourism sector.

Despite the lasting change in the world of travel, caused by the Internet with new applications and major search engines,travelers still rely on travel agencies for bookings of the most valuable weeks of the year.

Thanks to the importance of the staff Council, These are nevertheless able to assert itself as a channel of distribution in the face of the inexorable progression of online travel sales and social media.

According to estimates of the mass Berlin company, all major destinations are taking advantage of the positive atmosphere : European cities to distant destinations through the Mediterranean countries.

One particularly gratifying thing : the tourist destination Germany continues to break all records. Tourism in Germany is growing for the fifth time now - and this, in each federal Land.

The trend is expected to continue during the current year. For travellers from North America, travel destination of the Germany have never been as cheap as a result of the dollar strong.

The Greece and Egypt also have the favor of travellers. While Egypt is trying to slowly recover, the Greece - despite the discussion controversy on debt - can continue his comeback and recorded a double-digit for three years already.

http://www.Madagascar-Tourisme.com/FR/toutes-les-actualites-/538-lontm-a-litb-Berlin-2015

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