7th Edition INVESTOUR 2016 in Madrid – ESPAGNE by Hôtel★★★ Restaurant gourmand Coco Lodge Mahajanga.
The 7th edition of the Tourism Forum on investment and business in Africa opportunities (INVESTOUR), jointly organized by the World Tourism Organization, FITUR and Casa África will take place the 21 January 2016 on the occasion of the international exhibition of tourism of Madrid (FITUR).
The Forum has for main objective to promote the development of sustainable tourism in Africa, while promoting exchanges on opportunities of investment and business in Africa.
The structure of this important event is organized in two sessions: the first, dedicated to the round tables and the second session is devoted to business meetings (Business to Business). Il s’agit d’une plateforme stratégique qui mettra en contact direct les porteurs de projets de tourisme africains et les potentiels partenaires internationaux.
Parmi les domaines mis en avant par INVESTOUR, on peut citer notamment :
• Le financement et l’investissement dans les projets touristiques
• Le transfert de technologie et de savoir-faire dans le domaine de l’hôtellerie et du tourisme
• Les opérations d’écotourisme dans les parcs nationaux et les aires protégées
• La promotion et la représentation des lieux de destination sur le marché émetteur international
• La création et l’amélioration des établissements hôteliers
• La promotion du tourisme culturel
• Le développement des infrastructures et des transports.
Bénéficiant du soutien conjoint de l’Organisation mondiale du tourisme (UNWTO), de FITUR et de Casa África, et de la collaboration de la Confédération espagnole des agences de voyages (CEAV),INVESTOUR Africa has consolidated its position as meeting point between Governments, institutions and entrepreneurs of Africa and the rest of the world, coming together in this forum to exchange knowledge and best practices to facilitate the promotion and development of tourism in Africa, in the essential perspective of ladurabilite and absolute respect for the natural and cultural richness offers the continent.
Objective : attracting foreign investment in the sector of African tourism forum includes two sessions. During the morning, a select group of experts and professionals will share their experiences and their knowledge on key themes for the promotion and development of tourism in Africa, in the context of the two round tables which will be organised.
Thus, the first of these roundtables, The challenges of investment in Africa, will focus on how to attract FDI in the sector of tourism in Africa and will analyse the challenges that must be addressed to promote the attractiveness of the tourism in the region, in order to improve the perception of investors and potential foreign visitors. Similarly, issues such as the management of crisis communication and improving connectivity and policy visas will be discussed during this round table.
On the other hand, the round table entitled
Africa : the future is now to analyse an other axes that define this meeting, namely the need to develop a competitive and innovative brand Africa tourism product, through the renovation of the infrastructure, communications and the application of new technologies in tourist management policies.
By Hôtel★★★ Restaurant gourmand Coco Lodge Mahajanga.
