Madagascar relies on digital to relaunch its tourism

Faced with growing competition, Madagascar innovates to stand out. The strategy aims to attract travelers around the world.

An immersive campaign at the heart of social networks for Madagascar

The Malagasy government launches an ambitious online communication campaign.

The objective is to revitalize a tourism sector strongly impacted by the pandemic and internal logistical difficulties.
This strategy is mainly based on social networks. It highlights immersive videos and high-quality photographs to highlight the natural and cultural wealth of the island..

The strategy targets a young and connected audience, lover of impactful visual content on platforms like Instagram, Facebook. To maximize the impact, Madagascar collaborates with international influencers and content creators to expand its reach globally.

The campaign highlights emblematic sites such as the avenue of baobabs or the beaches of Nosy Be and Majunga. Better yet, it highlights lesser-known destinations. These reveal all the still unsuspected richness and diversity of the country..

A digital showcase for a sustainable recovery for Madagascar

Beyond simple tourism promotion, this digital initiative is part of a sustainable recovery approach. The first videos broadcast offer an authentic immersion into the daily life of the Malagasy : local markets, crafts, cultural traditions and exceptional biodiversity.

This approach aims to provoke a desire to travel through a realistic and inspiring virtual experience..

Global tourism is becoming more and more competitive. Madagascar wants to regain its place among the leading destinations of the Indian Ocean. For this, the country focuses on digital and new trends.

This initiative aims to stimulate the local economy. On the other hand, it aims to strengthen the image of Madagascar as a tourist destination.

It also seeks to promote more respectful and better distributed tourism throughout the territory..

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We are currently one True “One-Stop-Shop” one-stop shop, we offer the possibility to all our clients to carry out their entire project by being their unique interface in one and the same place :

• A hotel★★★ with 18 spacious, comfortable rooms and a villa of 4 comfortable rooms with swimming pool, pétanque court, ping-pong, billiards and housekeeping staff available.
• A gourmet restaurant offering Malagasy cuisine, French, Lebanese, of the pizza, its partner, spring rolls and seafood specialties,
• A pool bar with cocktails, "tsakitsaky", pancakes and waffles available at any time.
• An event and conference organizer with 4 meeting rooms can receive up to 100 people. In addition, we can host themed lunches/dinners, engagement, wedding, anniversary, …Even a bachelor/bachelorette party, or a marriage proposal, …
• A travel and tourism services company (License C),
• A delivery company for the entire restaurant menu throughout Majunga and the surrounding region.
• A tour operator (B license), organizing excursions in the Boeny region and its surroundings (Anjohibe Cave, Ankarafantsika National Park, Katsepy, workout, sacred lake, Antsanitia, Tsingy de Namoroka, …)
• A 4×4 rental company and quads (with valid liability insurance) with qualified driver guides. We can ensure your transfers throughout Madagascar. For example from Antananarivo airport to Majunga, from Nosy Be to Majunga, even between Antsiranana and Majunga.