Masonjoany, female identity of the Malagasy coasts

On the sun-drenched shores of Madagascar, an ancestral custom passed down from mother to daughter. Masonjoany is both a beauty secret and natural protection against the sun. It also embodies a living symbol of Malagasy coastal feminine identity..

His eyes, a beauty ritual born from tradition

On the northern coasts, of the North-West and South of Madagascar, the faces are adorned with white or ocher. Natural paint on the face, like a beauty mask.

À travers le masonjoany, each woman expresses her beauty and cultural identity. His eyes, iconic face paint, is an integral part of the daily life of Sakalava and Vezo women. This ritual, born from exchanges between Africa and Asia, takes its origin sandalwood. Nowadays, others endemic plants or clays with medicinal properties are also used. Reduced to powder, this natural material transforms into a real beauty treatment for the face.

Traditionally, the wood is rubbed on a moistened coral stone to obtain a fine dough. This paste is then applied to the face before drying. This simple gesture, learned from childhood, connects every woman to her mother and grandmother. It's not just a beauty treatment, but of a real culture. Masonjoany is a living memory, a heritage passed down with pride.

A natural ally with multiple advantages

Masonjoany seduces as much by its aesthetics as by its benefits. A real natural sun protection. It acts as a screen against the intense UV rays of coastal regions. But its virtues go far beyond : He softens the skin, soothes irritation, helps fight acne, the stains, wrinkles and even repels insects.

Applied uniformly or in floral designs during festivals and ceremonies, the masonjoany becomes a true artistic adornment. It reflects the elegance and femininity of all those who wear it every day. It inspires confidence and pride in every woman who chooses it carefully..
Even today, teenagers, adults and seniors adopt it without distinction.

Symbol of Malagasy beauty, today the masonjoany attracts many curious travelers. They are invited to discover this ancestral culture on the beaches of Madagascar. Between tradition and modernity, it tells the story of a people with elegance. At the same time, it enhances faces with naturalness and authenticity.

COCONUT LODGE MAJUNGA offers you the opportunity to discover masonjoany directly on the beaches of Majunga. While enjoying the atmosphere on the beaches.

By #CocoLodgeMajunga

To date, we are a true one-stop shop. One-Stop-Shop », we offer the possibility to all our clients to carry out their entire project by being their unique interface in one and the same place :

• One hôtel★★★ with 18 spacious rooms with all comfort and a villa of 5 comfortable rooms with swimming pool, pétanque court, ping-pong, billiards and housekeeping staff available.
• One gourmet restaurant offering Malagasy cuisine, French, Lebanese, of the pizza, its partner, spring rolls and seafood specialties,
• A pool bar with cocktails, "tsakitsaky", pancakes and waffles available at any time.
• An event and conference organizer with 5 meeting rooms can receive up to 100 people. In addition, we can host themed lunches/dinners, engagement, wedding, anniversary, …Even a bachelor/bachelorette party, or a marriage proposal, …
• A travel and tourism services company (License C),
• A delivery company for the entire restaurant menu throughout Majunga and the surrounding region.
• One tour operator (B license), organizing excursions in the Boeny region and its surroundings (Anjohibe Cave, Ankarafantsika National Park, Katsepy, workout, sacred lake, Antsanitia, Tsingy de Namoroka, …)
• A 4×4 rental company and quads (with valid liability insurance) with qualified driver guides. We can ensure your transfers throughout Madagascar. For example from Antananarivo airport to Majunga, from Nosy Be to Majunga, even between Antsiranana and Majunga.