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Tourism in Africa

The capacity of the tourism sector to contribute to the development of the continent, is often hindered by the negative perception of the African continent and by generalizations, which cause a localized crisis to be associated with an entire country or region. The effects of Ebola on the tourism sector in Africa 2014 are a good illustration of this.
International tourist arrivals in Africa, which had increased on average by 5 % per year for the previous two years, were up by 2 % only in 2014 due to a false perception of health risks. In the same way, there are many positive African experiences that fail to reach a global audience and influence perception of the region.

Tourism is, in Africa, one of the most promising sectors in terms of development.
En 2014, Africa received 56 million international tourists, against 26 million in 2000. International tourism revenues in Africa amount to 36 billion US dollars, either 7 % of total exports from the continent. In addition, Africa has a great opportunity to seize the potential that tourism has to promote development, to increase its participation in the global economy and generate funds to invest in other activities.

In addition, tourism creates opportunities for millions of communities recipients in Africa and provides funds for the preservation of the environment. Building the capacities needed in Africa to build and manage a strong image and brand, including communications in times of crisis, is fundamental if we want to strengthen resilience in the tourism sector and support its growth. It is therefore a prerequisite for promoting development through tourism in Africa..
The UNWTO Regional Conference on the Image of Africa – Strengthen the Africa brand, promote the development of tourism, which will be held at Ghana you 17 to the 19 August 2015, aims to :
• Analyze the situation of the Africa brand and its impact on tourism in the region
• Identify the main challenges for the Africa brand and that of African countries
• Exchange national experiences on branding strategies for countries and for tourism
• Explore how African destinations can effectively build a strong brand in an increasingly competitive market and changing business environment
• Create synergies between African countries with a view to increased cooperation to promote and position a common Africa brand for tourism

by Hôtel★★★ RESTAURANT gourmand COCO LODGE MAJUNGA