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"Madagascar.", Treasure Island » by Hôtel★★★ Restaurant gourmand Coco Lodge Majunga.

Promotion of the Madagascar destination : the French-language press in propellant

The national Office of tourism of Madagascar (ONTM) investing in the promotion of the Madagascar Destination at the international level. Stocks realize include the Organization of press trip in order to give more visibility to the island continent that, recently, trying to stand out even more with the new branding "Madagascar.", Treasure Island "..

«So far, the french market is the main transmitter of tourists for the big island. However, Madagascar has been a decline of approximately 20% the number of french tourists arriving in the island», as pointed out by Joël Randriamandranto, Chairman of the Board of Directors of the ONTM yesterday. Observed on the fairly positive image of the Madagascar destination on the french market, has he raised.

The 45th Conference of the francophone Press Union (UPF) organized as part of the 16th Summit of la francophonie in Antsirabe are a boon to the ONTM to learn more about Madagascar, given that more than 300 journalists from French-speaking countries take part in this Conference. Where the Organization of an evening promotion tourism on the initiative of the Ministry of tourism and the ONTM on the evening of Sunday last at the hotel of the baths in Antsirabe, one of the historical monuments the city of waters both of the whole country.

Regular and positive communication

Some of these foreign journalists visited the week last Taolagnaro, Nosy Be, Antananarivo and its outskirts to then produce reports and publish articles about their trip to Madagascar in their respective countries (France, Italy, Canada...).

These actions reinforce effectively the «»roadshows"and other actions for the promotion of tourism abroad as the Salon Top Resa in Paris last September. It was an opportunity at least for developers of Malagasy tourism to meet the large emitting towers and french journalists to explain the actions by the Department and the ONTM to develop and revive the french market and especially listen to french professionals regarding the decrease.

Five themes

For enluminer more tourist attractions already has the island, the ONTM is trying to highlight five distinct themes : hiking, the flora and fauna, bird watching, sports fishing and scuba diving. There is also the development of partnership with the vanilla Islands cruises.

More, the ONTM actually announced the development in 2017 everything is digital (Internet, social network...) for regular and positive and any communication which is new in Madagascar and above all to reassure the market. The objective in all these actions is to reach at least at the end 2017 the number of tourists arrived in Madagascar in 2008, approximately 375.000 tourists.

by Hôtel★★★ Restaurant gourmand Coco Lodge Majunga.

http://www.reservation-hotelcocolodge.com/