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The exhibition "Art of the Red Earth and its objects" third edition, for the promotion of the true "malagasy vita" by Hotel ★★★ Coconut Lodge Majunga gourmet restaurant

"I consume vita malagasy for the good of all..
It is the slogan chosen by the Malagasy industrialists to promote domestic products. This concept of 'vita malagasy' is also included in the artistic field. Indeed, the 'malagasy vita' in the world of art is somewhat undervalued because in general, artistic products are often of poor quality. This phenomenon became a generality, just because the majority of Aboriginal artists have little or not many ways to invest in good quality hardware. Thus, many of them, Despite a talent proven, found to produce works that do not correspond the expectations of the art market at the international level.

It is always in this perspective to burnish the image of the country through the artistic movements that the initiative of the Organization of the third edition of the expo-sale "Art of Red Earth and its objects" is held in the hotel of Louvre Antaninarenina since the 15 October until the 15 next November. The initiator of this project, Nirina Seurin hammers that 'it was only devoting a love and unconditional support to the Malagasy art that we will be able to achieve this goal by strengthening the reputation of the Malagasy artistic products in all their forms.. From the positive finding of the previous two editions, the 'Guava' Gallery, as well as the INMAD, under the leadership of Nirina Seurin will present this time above the works of artists not less famous as Chan, Rahman, Léon Fulgence, Marcel Razanakotoarison, Benjamin Ranarijaona Herizo Raj or even Rahman son. In addition to the works of these masters, other art and marquetry objects will also go on expo-sale for a month.
Artistic humanitarian

Thus, It is always via this type of exposure that the initiator of the project undertakes actively for more than twenty years to publicize this Malagasy art under other than the cheap and poor quality facet.

Will be particularly considered the 'Stara Collection' products. This collection is a type of contemporary craft with a label supported by UNIDO and UNDP. It is a project which aims to help Malagasy artisans (especially women) in the creation and production of works of art and functional object of good quality that would be worthy to compete on the international market. In parallel, the project wants also to be an opportunity of training for these craftsmen in design.

Indeed, as an accompaniment to these international NGOs support, artisans also have training with a well known Italian designer. Thus, This collaboration between artisan and designer born products 'Stara '.. Executed objects, in the majority, from recycled materials, but which have nothing to envy to foreign products in terms of originality in terms of functionality. Another way to say that even art may put themselves at the service of the humanitarian.

The exhibition is thus, the status of Malagasy cultural showcase.

Hôtel★★★ Restaurant gourmand Coco Lodge Majunga