Agoa – Crafts seduce the American market by Hotel ★★★ Restaurant gourmand coconut Lodge Majunga.
Madagascar AGOA eligibility is a huge opportunity. But, criteria must be met to be competitive in the U.S. market.
The demand is huge, say the four Malagasy companies present at the Salon Magic Show in Las Vegas the 16 to the 20 August in the center of press Antsakaviro yesterday. These companies benefit from a preferential rate of Agoa. Aimee Harinoro, Height Ladies Executive Director explains "we thought that the customers control is by the hundreds., but in reality the command is about mil¬lions of articles». In fact, the Magic show from Los Angeles is a platform for Exchange of the major brands and small businesses from all over the world. Then, It is a fruitful meeting between supply and demand.
« Amcham aims to publicize Madagascar and mostly made in Madagascar to Americans », said the Amcham, Lauriane Razana¬jatovo. It is the first participation of Madagascar in this fair with four thousand stalls to exhibit its products. The Manager of Height Ladies noted "on the 100 people who visited our stand., four twenty fifteen do not know the big island.. The commercial relationship and tourism are part of the objectives of the exhibition. "We can satisfy the quality required by the Americans and follow the American standard.. This exhibition is an opportunity also for Madagascar to promote the tourist asset of the country. We can encourage the ame¬ricains to come to Madagascar through our crafts", explains Lee Razana¬jatovo. It should be noted that the United States are the second issuing country of tourists in the world with a tourist spending more 60 $ billion in 2014. This trip is also part of a trade that can influence the balance of trade of Madagascar by the increase in export. Which strengthens the commercial link between the two countries.
Criteria
To be eligible, certain criteria should be respected first., companies should be members of Amcham and we visit the companies on the quality and the method of management. Must be that firms have a willingness to invest and to conquer the U.S. market., insists Lee Susane. Companies must demonstrate their ability to meet the market demand. Aimée Harinoro defends that "Amcham and the US Embassy are checks three times so that the quality be validated. Americans demand products made by hand. "Seven thousand products are eligible for AGOA. It specifies.
We work with small producers that provide raw materials if you buy. 1$, It sells 1.3$, We do not have the right to take an exorbitant profit margin. The benefit is around 30%. It is included in the agreement with the Agoa. "These companies are collaborating with small local companies for the supply of raw materials. "During the fair., 90% our products are sold and drop out a command. We aim to expand our business to meet demand and reduce unemployment., says Director of Height Ladies. For Tina Radebe, Director of MITI. 'We want '., in the short term, training hundred women in the crafts sector..
By Hôtel★★★ Restaurant gourmand Coco Lodge Majunga.
