Vanilla from Madagascar : Start of the campaign 2021-2022

Vanilla from Madagascar : Start of the campaign 2021-2022

Vanilla from Madagascar : Start of the campaign 2021-2022

Vanilla from Madagascar : Start of the campaign 2021-2022 : With around 70 % of world production, Madagascar has long been the No. 1 vanilla. It is a fragrant spice that you can enjoy freshly at the Restaurant Gourmand Coco Lodge Majunga.

Start of the campaign 2021-2022 in Madagascar

As announced the campaign 2021-2022 vanilla began on Thursday in Ambanja. A new campaign marked by price shakes, Madagascar Expresse poster on the front page, on his web page https://lexpress.mg/25/05/2021/filiere-vanille-la-campagne-debute-dans-la-confusion/

Since Thursday 20 may

The date of the 20 May was a long awaited moment by vanilla planters in the district of Ambanja, because it was the official opening of the vanilla marketing year 2021- 2022 in the Diana region, more precisely for the coastal areas of lower and upper Sambirano. Decreed by the government in the Council of Ministers, this date, made public, is also formalized by a regional decree organizing this campaign.

This campaign was marked by an incident. Just before the opening of the campaign, a press release co-signed by the Minister of the Economy, Finance and Budget, Richard Randriamandrato and the Minister of Industry, Trade and Crafts, Lantosoa Rakotomalala fixing vanilla prices before being cancelled has disrupted the market.

During his speech marking the official opening of the said campaign, Governor Daodo Arona Marisiky highlighted the importance of establishing a controlled market. Those in order to alleviate illicit sales and avoid insecurity. Thus, besides vanilla planters, many people also benefit from this campaign. Indeed, commercial and economic activities revolve around the controlled market that will last 20 days. It is also a breath of fresh air for hotels that have experienced a considerable filling rate after crossing the desert caused by the Covid-19 pandemic.

Law of supply

Then, all the players in the vanilla sector have come together to practice the law of supply and demand in a market. Certainly, they gathered in front of the hangar built by the PIC project to hear a series of official speeches. But as soon as the #8217 the marketing procedures were triggered, planters and collectors took their respective corners.

You might think that it is the direct producers who benefit the most. But this is not the case. In the majority of cases,, thousands of small vanilla planters sell their products in their green state. And you have to know that you have to at least 5 to 6 kg of green vanilla to get 1 kg of ready-to-export prepared black vanilla.


In Ambalahoko, it all started with the public display of samples of mature and punched vanilla pods, follow-up on price proposals. As in the usual, it's the sellers who first announce their price. They show a price displayed on a blackboard, already prepared for the exchanges. This time, they offered 200 000 Ariary, a price that does not meet buyers' expectations. The reference price published on social networks has also had an effect on the exchange. So an embarrassment on the negotiations. result, little by little the buyers withdrew. And they didn't even dare to make their proposal until noon on the first day. We can say that the market collapsed on the first day.

To tell you the truth, planters have no idea what the price of green vanilla will be for this new campaign. And they also fear that the harms of the health crisis across the country, only make the situation worse. Brief, despite the official opening ceremony of the controlled market, the official price of agreed green vanilla has not yet been set .

However, some collectors from large corporations, like Bioland came to buy vanilla at the price of 75 000 Ariary per kilo, during the second day. Gold, according to the explanations, The official price is expected to come out after two weeks at a meeting of the National Council of Vanilla.

"We thought we'd offer them 25 000 Ariary to start the debate. But we decided to make ourselves when we discovered the unaffordable price displayed on the board". Antonio Marco, an agent of a company. And many buyers share this view.

Source : Raheriniaina – The Madagascar Express – 25/05/2021

By #CocoLodgeMajunga

We are both :

  • One Hotel★★★ with 18 spacious comfortable rooms,
  • One gourmet restaurant with a beautiful wine cellar, whiskies, rums and champagnes with a capacity of 60 Covered, offering Malagasy cuisine, French, Lebanese and seafood specialties,
  • Un bar piscine with cocktails, "tsakitsaky", pancakes and waffles available at all hours,
  • One organizer of events and conferences with 3 meeting rooms that can accommodate up to 90 people. In addition, we can receive themed lunch/dinner, engagement, wedding, anniversary,… Even a bachelorette party, or a marriage proposal, …
  • A travel and tourism services company (License C),
  • One tour operator (B license),
  • A 4×4 rental company and quads (all geo-located with valid liability insurance) and with graduate drivers guide. They can provide all your transfers, for example from Antananarivo airport to Majunga, but also from Nosy Be to Majunga.

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