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Mialy RAHAJANIAINA Webmarketing Manager of the National Tourist Office of Madagascar (ONTM) for more than a year. A first successful experience as a consultant in digital communication during the ITM Show 2018, then junior consultant in strategic communication for a private company, allows him to obtain this permanent position within the ONTM. Driven by genuine enthusiasm and drawn behind the scenes of promoting a destination, she discovers the digital world applied to tourism and adapts to it very quickly.

His daily

Mialy is in charge of the implementation of the communication strategy defined by the ONTM, including guidelines for the website and social networks. Among its actions are the establishment, coordination and monitoring of online projects such as communication campaigns. She's busy also netlinking which aims to increase the number of links pointing to the ONTM website from sites whose audience corresponds to that target, without forgetting the referencing whose objective is to optimize the visibility and positioning of the destination's website on the results Google searches.

At daily, Mialy is responsible for monitoring KPIs (performance indicators) and conducts an information watch. In other words, see and listen to what is said about the destination. Digital is a constantly evolving sector, it must also carry out research on new uses of the Internet and social networks.

His tasks

meanwhile what a manager, Mialy supervises the WEB team (webmaster et community manager) and ensures that all the actions carried out are in line with the online strategy of the destination. “We design together various events for enhance the visibility of the destination on line, like games competition, digital flash mobs, and others related online events with destination. I am also responsible for setting up new web marketing tools. By the way, the ONTM blog will be soon online", explains Mialy.

Within the ONTM, Mialy Joëlle RAHAJANIAINA WebMarketing Manager has plenty of work to do to give new impetus to the digital presence of the destination. Yet, Mialy does not hesitate to take the challenge head on because today, we no longer sell a monument, an attraction, an activity, but a strong time to live, unique and memorable. To do this, he must understand the sector, learn the needs of tourists in the digital age and above all develop a creative and innovative spirit. Often, she is called upon to work on projects directly linked to the Promotion Department. Following the example of the “brand ambassadors” recruitment project, of influencers (bloggers/vloggers) and content creators, which is particularly close to his heart. “On this project, I have to find “the” right person capable of carrying and promoting the image of the destination, by his presence and its influence on the web and social networks. Then, I have to come in in contact with her and convince her to be “the brand ambassador” of the country with those around him, of its digital community and its Subscribers. It is a very big promotion project for the destination and a big first for me. I have no room for error”, explains Mialy.

mialy remains convinced that the best is yet to come in the near future for the big island. for her, Madagascar has all the assets to become number one unmissable destinations in Africa and the Indian Ocean. "My passion for Madagascar and for travel is a permanent motivation. This is what drives me to accomplish my work with a smile and make my contribution to advance the tourism sector Malagasy. The idea of ​​working for my country, satisfy me in every way sight.", concludes Mialy, now acquired by the tourist industry.

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