Sales manual the ONTM unveiled in Paris at the IFTM.
IFTM Top Resa, the professionals of tourism fair was held this year from the 25 to the 28 September in PARIS- Porte de Versailles.
Created in 1979, the show named "Top Resa" was held in Deauville and was a specialist of the target company.
En 2008, It's the big bend, the living room slightly changed its name to call themselves "IFTM Top Resa", moved to Paris and became a lounge multi-target covering all the reasons for travel : hobbies, business, event and group.
En 2018, the show celebrated its 40th anniversary. On this occasion, He offered up a makeover : new logo, new graphic, new color code.
It took place over four days and allowed the tourism professionals, travel agents and buyers, to meet on a surface 31000 m². Total, A few 1000 brands spread over 555 stands.
This event brought together more than 1600 travel agents and french professional visitors and foreigners, with a total of 30000 visitors. The Malagasy presence is part of promotion activities by the ONTM (National Office of tourism of Madagascar), in order to ensure a regular presence in France to the destination, the main source market for Madagascar.
For the occasion, the new airline TSARADIA has been unveiled at professionals of tourism, and was present on a stand with the destination. Besides this, This event was the opportunity to share the new The ONTM sales manual (National Office of tourism of Madagascar), in digital format https://we.tl/t-rWgpUA2VqN and marked the beginning of the actions of promotion in Europe, for the last quarter of the year 2018.
Furthermore, Malagasy tour operators were present to professional visitors a varied in circuits, accommodation and recreation, on the different regions of the country and have professional contacts with stakeholders in tourism around the world through the BtoB meetings.
These are :
Louvre Hotel & Spa,
Hotel Tana and
If the french State was not present at the opening ceremony of the IFTM Top Resa 2018, He has been represented at the closing cocktail by Jean-Baptiste Lemoyne, Secretary of State for tourism the Minister of European and Foreign Affairs the Drian Jean-Yves.
The cocktail took place this Friday 28 September 2018 to 11 hours 30 VIP Club and on strictly personal invitation.
The cocktail was held under the patronage of Jean-Yves le Drian, Minister of European and Foreign Affairs, Bruno Lemaire, Minister of economy and finance and Zurab Pololikashvili, Secretary-General of the World Tourism Organization.