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The Tsaradia subsidiary on the right track. MyCapricorne

Welcome to EWA MyCapricorne. The new Managing Director of Tsaradia, subsidiary of the airline Air Madagascar, Andriamonjy Rafomanetsoa has been in charge of his duties since 22 last August. He shared the progress of the subsidiary after one year of existence as well as the efforts to be undertaken for the years to come..

Tsaradia was set up on 2 July 2018 to strengthen and develop the domestic market of the Big Island. This policy is part of Air Madagascar's recovery plan. The first action carried out was to build a new flight program including twice a week to the main tourist and economic cities. (Nosy Be, Diego, Sambava, Toliara…).

To support this action, three ATR-72s, two new and one brought back online, have joined the Tsaradia fleet. It was therefore necessary to strengthen human resources by recruiting 28 pilots and 25 people on the ground. To satisfy customers, Tsaradia has also introduced a new expanded price list and has strengthened its efforts on punctuality and quality of service..

A positive balance sheet : since its installation, the Air Madagascar subsidiary recorded 326.000 passengers, an increase in the number of 10% of the domestic flight compared to the same period of the previous year. The company has an punctuality rate of 80% despite various technical disturbances on some devices. « A concrete improvement certainly but many efforts still remain to be undertaken. "I have already noted the strong points of Tsaradia as the areas for improvement on which we must work without delay », underlines the Managing Director of Tsaradia.

Development prospects : in response to growing demand, the company is planning a new ATR-72 which will join, this october 2019, the 5 ATR-72 et al. 2 DTH Twin Otter currently serving national lines. « The arrival of this new aircraft in the fleet will allow Tsaradia to improve flexibility in its operation as well as the regularity and punctuality of its flights for the benefit of its customers. », continues the Managing Director. On the other hand, always within the framework of the development of the company, the reopening of certain domestic lines is also under study. The one linking Antananarivo-Antalaha is scheduled to resume before the end 2019.

The objective of setting up the Tsaradia subsidiary is to make it a means of preserving the notoriety of the national company. The new CEO is committed to working hard to support Air Madagascar in the recovery policy and to develop domestic flights.

The Tsaradia subsidiary on the right track. MyCapricorne. For information, since the 9 January 2019, the airlines Air Madagascar and Air Austral have decided to merge their loyalty program and now offer "MyCapricorn", for even more benefits and travel opportunities.

This is a fundamental step in the strategic partnership linking the two companies in the Indian Ocean since the 30 November 2017. In details, this joint loyalty program consists, among other things, of 4 loyalty card levels, a unique site and a choice of more than 100 destinations in the Indian Ocean, in Asia, in Europe but also in Africa valid on the entire network of partner companies Air Austral and Air Madagascar, including Ewa Air and Tsaradia.

The launch of MyCapricorn marks the first major achievement of the partner companies for this year 2019. This new loyalty program is part of the strategy of Air Madagascar and Air Austral built around a common vision to serve our customers. , indicate Besoa Razafimaharo, General Manager of Air Madagascar.

For its part, le PDG d’ Air Austral, Joseph Malé said that the merger of our two loyalty programs which have become MyCapricorn, this is once again a considerable advantage that we are able to offer our passengers, they are our reason for being.

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