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HOTEL PARTNERSHIP AGREEMENT: Madagascar attracts international operators

The Christopher Group hotels will soon become the RADISSON and RADISSON BLU hotels. Management contracts for the conversion of TAMBOHO BOUTIK HOTEL and SUITES TAMBOHO, as well as the new construction of a RADISSON BLU have signed the 25 April 2019 in the presence of the Minister of transport, tourism and meteorology, Joël RANDRIAMANDRANTO and representatives of the two groups.

An agreement between two major groups

Trusting the professionalism of a hotel management expert is the main objective of this partnership. The signatories entities are professionals of the catering sector.

Radisson Hotel Group is one of the largest hotel groups in the world with eight distinctive hotel brands and more 1.400 Hotels in operation and under development.

The Christopher group meanwhile is a Malagasy family group consisting of 4 areas of activities : distribution, construction, real estate and hotels & Leisure. All the Christopher group investment projects, This includes its hotels, respond to a same logic : enhance the quality of supply in Madagascar, sit a modernity, and reinforce a "lifestyle".. The Radisson Group portfolio includes the brands Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and Prizeotel. As a result, this group is one of the most dynamic entities in the market, particularly in Africa and Asia.

For Madagascar, for this international group, it is a first in an emerging market and a presence as a hotel operator. It's not only, Indeed, The Talys Group, which is funding the project.

The Talys Group's brands are SANIFER, which has been present in Madagascar for more than 20 which specializes in importing and negotiating equipment and equipment for construction and marketing any items that meet the needs of the construction sector.. STMB, Artemis, CINEPAX Madagascar, TAMBOHO Hotels & Suites, and TANA WATER FRONT Shopping Centre are the other companies in the group.

Opening of three hotels in 2020

Radisson Hotel Group now has 89 institutions and more than 17.000 rooms in operation or in development in Africa, and thus confirmed its target to reach 130 Hotels and more than 23.000 rooms on the continent from here 2020.

For the big island, the new portfolio consists of two conversions of existing hotels and a hotel under construction, that should open simultaneously 2020. This will cover the very upscale and high-end of the market segments.

TAMBOHO BOUTIK HOTEL and TAMBOHO SUITES being already existing institutions, it evokes for these Hotels RADISSON conversion. For the current 3rd hotel which will be a RADISSON BLU from its opening, It is a construction. An international hotel project of this type involves several phases : Feasibility, construction, pre-opening and opening. The pre-opening phase (interior design, supplying equipment, setting up computer systems, team recruitment and training…) is imminent regarding the two hotels in conversion.

The simultaneous opening of 3 radiSSON and RADISSON BLU hotels are planned for 2020.

Tourism as a pillar of development

According to the Minister, tourism is one of the pillars of the country's economy. According to the general policy of the state, established by the President of the Republic of Madagascar, Andry RAJOELINA, the tourism industry will be given special attention of its rapid growth and potential beneficial impacts on economies both at the country level at the level of communities.

This agreement confirms this policy in the diversification of supply and the development of Public private partnerships or between private. The presence of one of the largest international groups in terms of hospitality will allow not only the revitalization of tourism but also the promotion of the Madagascar destination.

The implementation of these hotel brands with an international reputation is great news for tourism in Madagascar. This is just the beginning of a long list of international collaborations that will come to fruition at the investment forum scheduled for next September.

Coco Lodge Majunga, Hôtel★★★, Gourmet restaurant, Tour operator, Rental of 4 × 4 with driver guide and event organizer (conferences, seminars, workshops, lunches/dinners with themes, wedding, anniversary, boy-girl stag). Coco Lodge TO also organizes these circuits and many others such as the caves of Anjohibe, Park National Ankarafantsika, Sacred Lake, Katsepy lighthouse, …