HOTEL PARTNERSHIP AGREEMENT: Madagascar attracts international operators

The Christopher Group hotels will soon become the RADISSON and RADISSON BLU hotels. Management contracts for the conversion of TAMBOHO BOUTIK HOTEL and SUITES TAMBOHO, as well as the new construction of a RADISSON BLU have signed the 25 April 2019 in the presence of the Minister of transport, tourism and meteorology, Joël RANDRIAMANDRANTO and representatives of the two groups.

An agreement between two major groups

Trusting the professionalism of a hotel management expert is the main objective of this partnership. The signatories entities are professionals of the catering sector.

Radisson Hotel Group is one of the largest hotel groups in the world with eight distinctive hotel brands and more 1.400 Hotels in operation and under development.

The Christopher group meanwhile is a Malagasy family group consisting of 4 areas of activities : distribution, construction, real estate and hotels & Leisure. All the Christopher group investment projects, This includes its hotels, respond to a same logic : enhance the quality of supply in Madagascar, sit a modernity, and reinforce a "lifestyle".. The Radisson Group portfolio includes the brands Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson and Prizeotel. Ce groupe figure de ce fait parmi les entités les plus dynamiques du marché, en particulier en Afrique et en Asie.

Pour Madagascar, il s’agit pour ce groupe international d’une grande première sur un marché émergent et d’une implantation en tant qu’opérateur hôtelier. C’est, Indeed, le groupe Talys qui finance le projet.

Les enseignes du Groupe Talys sont SANIFER qui est présent à Madagascar depuis plus de 20 ans et qui est spécialisé en importation et négociation de matériels et équipements pour la construction ainsi que la commercialisation de tout article répondant aux besoins du secteur BTP. STMB, ARTEMIS, CINEPAX Madagascar, TAMBOHO Hotels & Suites, et TANA WATER FRONT Centre Commercial sont les autres sociétés du groupe.

Opening of three hotels in 2020

Radisson Hotel Group now has 89 institutions and more than 17.000 rooms in operation or in development in Africa, and thus confirmed its target to reach 130 Hotels and more than 23.000 rooms on the continent from here 2020.

For the big island, the new portfolio consists of two conversions of existing hotels and a hotel under construction, that should open simultaneously 2020. This will cover the very upscale and high-end of the market segments.

TAMBOHO BOUTIK HOTEL and TAMBOHO SUITES being already existing institutions, it evokes for these Hotels RADISSON conversion. For the current 3rd hotel which will be a RADISSON BLU from its opening, il s’agit d’une construction. Un projet hôtelier international de ce type comporte plusieurs phases : faisabilité, construction, pré-ouverture et ouverture. La phase de préouverture (aménagement de l’intérieur, approvisionnement des équipements, mise en place des systèmes informatiques, recrutement et formation de l’équipe…) est imminente concernant les deux hôtels en conversion.

L’ouverture simultanée des 3 hôtels sous enseignes RADISSON et RADISSON BLU est prévue en 2020.

Le tourisme comme pilier de développement

Selon le Ministre, le tourisme est l’un des piliers de l’économie du pays. D’après la politique générale de l’État, établie par le Président de la République de Madagascar, Andry RAJOELINA, the tourism industry will be given special attention of its rapid growth and potential beneficial impacts on economies both at the country level at the level of communities.

This agreement confirms this policy in the diversification of supply and the development of Public private partnerships or between private. The presence of one of the largest international groups in terms of hospitality will allow not only the revitalization of tourism but also the promotion of the Madagascar destination.

The implementation of these hotel brands with an international reputation is great news for tourism in Madagascar. Ce n’est que le début d’une longue liste de collaborations internationales qui vont se concrétiser lors du forum des investissements prévu au mois de septembre prochain.

Coco Lodge Majunga, Hotel *.Gourmet restaurant, Tour operator, Rental of 4 × 4 with driver guide and event organizer (conferences, seminars, workshops, lunches/dinners with themes, wedding, anniversary, boy-girl stag). Coco Lodge TO also organizes these circuits and many others such as the caves of Anjohibe, Park National Ankarafantsika, Sacred Lake, Katsepy lighthouse, …

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>